WIIFY?

What is in it for you? Here’s what you can expect from me.

  • I produce better content that truly helps your members. If you are not producing content that your members clamor for, you may not be approaching your content in the best possible way. Still devoting too much space to photos and blurbs from events? How does this content help your members? It doesn’t. It just feels good for the people who were there. Like I always say, the only one who cares about your award is your family. You can still show off that award content—you just have to position it differently.
  • I create content strategy that aligns with the mission. How much money did you pay your last strategist to help create your mission statement? I suspect a lot. But, is your content aligning with your mission and serving your members? It is critical that these two areas always intersect because your publication is likely the only tangible benefit that all of your members receive.
  • I build a more effective and efficient publishing operation. After two decades in the publishing business, I know what works and why. I have access to the best in the industry and I share that knowledge with my clients. I also measure outcomes so that you truly understand your ROI.
  • When was the last time you saw an increase in ad revenue? The publishing industry has taken a hit for a long time. For profit companies are producing content faster and better and they have more money to throw behind it. You cannot afford to ignore this.
  • Interested in stocking your wall and shelf with publishing awards? I spent eight years winning 89 awards for my last magazine. I know what works and why. The competition is stiff and I can’t guarantee you will always win. You might have to let go of some sacred cows, but you will be pleased with the results.
  • Timing matters. Do you have a publication that gets out on time and within budget? If this is a foreign concept to you, then you definitely need to contact me.
  • I always tell you what I think. I don’t believe that consultants are hired to take off your watch and tell you what time it is. My job is to treat your bottom line as my own. If you don’t thrive, neither do I. I expect results from my work and so should you. Lou Gerstner, former IBM CEO said, “Never confuse activity with results.”
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