Like many other association professionals I know, I “fell” into this line of work. Armed with a journalism degree but working in retail, I answered a job posting in a newspaper (remember those?) and was hired as the associate editor for a business credit magazine. When I made the career transition in November, my store manager was so mad she said, “I hope you fail.” That was my first lesson in how to be a better manager.
My first associate editor job taught me a lot about writing, editing and publishing a magazine. This was a long time ago when authors sent in copy on a floppy disk through snail mail, and we actually used grease pencils to mark up the hard copy blue line. I fell in love with association publishing and eventually went on to work for four other magazines.
I stayed in association publishing for 20 years because I love serving the members. It’s pretty simple: When you make a positive impact on someone, it can be a rewarding experience. And, you get paid to read, write and edit. It’s a word nerd’s dream! Who wouldn’t want this job?
All of the industry talk about “print is dead,” “magazines are passé” and where is the “future of publishing” is overblown. Don’t listen to the naysayers. If we knew how to predict the future, the lottery would cease to exist. When you create good content that your audience is in love with; when that content aligns with your mission, you deliver it in various forms; measure it adjust it when necessary; and profit from it—you will likely be in business for a long time. This YouTube video titled “The Future of Publishing” is on point about how content creation is in your hands. Know. Your. Audience.
I work with experts who are doing great work in their space. I am a certified association executive (CAE) who has successfully managed award-winning content for associations in the business credit profession, cleaning and restoration industry, apartment industry and the in-house counsel profession.
Non-profit does not mean no profit. I have developed over 20 annual budgets and helped each association that I have worked for grow and prosper financially. Not only do I write for myself on my personal blog, Kim Scribbles, but I have also ghostwritten for business owners, CEOs and Fortune chief legal officers. Looking for tips on starting your own magazine? Sign up to receive my checklist, “60 Things You Must Know Before You Start a Publication.” The link is on top of the page.
Associations are unique in the business world. I understand them. But, I also have a broad network of talented designers, writers, printers, digital providers, sales and marketing professionals outside of the association space. Together, we can create content your members are so in love with, they can’t do without it.
In my previous life as an employee, our flagship publication and its supplemental global newsletters won 96 editorial and design awards during my eight-year tenure. Working together with the development team, publishing revenue increased 30 percent. I have also received two awards for my blog posts, which were read twice as long as any others on my former association’s blog. Awards include: APEX, Clarion, Communicator, Content Marketing, EXCEL, Gold Circle and the TABPI Tabbies.
My eight-year board of directors commitment ended as the immediate past president for Association Media & Publishing. I served on two ASAE committees: Greater Washington and Research. I have held leadership positions in the association publishing executive industry, senior-level management positions for national and international trade associations, and provided commentary and insight for industry trade magazines, consumer publications and online forums. Throughout my career, I have published several million words, covering industries and topics that include the legal profession, association publishing, multi-family housing, cleaning and restoration, and business credit. I have also served as the editor in chief/publisher of five magazines.
Below are previous association industry events where you would find me speaking on subjects that I am passionate about. At the most recent presentation, our panel was rated overall 4.31, with the average conference session rating coming in at 4.0.
May 03 2016
If writing is part of your job, check out these blogs to stay creative and keep abreast of publishing trends and freelancing tips. These days, anyone who can string a few words together and figure out how to create a WordPress site can be a blogger. But the blogs that Read More
September 14 2015
June 12 2015
May 01 2015
December 10 2014
October 26 2014
August 20 2014